Today, Apple released the new products for the holiday season 2009.
I have always been amazed by the way Apple introduces their product in a short video.
This iMac is a refinement of previous product.
On contrast to other computer companies, Apple is not trying to put a touch screen on the iMac, but build a multi-touch mice instead.
The reason is simple: "To add meaningless feature is never a good thing."
Differentiation is not just being different. Whether consumers perceived the value is the key of product success.
The following is the introduction video from Apple:
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